AI That Sells: The ultimate guide to smarter, faster content marketing (a.k.a. I published a book!!!)

It’s happening! AI That Sells has been published on Amazon!!! 🎉

This book has been a lot of fun to put together, and it was built on countless hours of experimenting with ChatGPT and discovering how it can transform the way we approach content strategy and marketing.

Here’s the thing: I know firsthand how overwhelming it can feel to keep up with all the demands of running a business or building a personal brand. That’s exactly why I wrote this book. I wanted to create a guide that’s not just about using AI tools — it’s about using them to save time, amplify your voice, and create something uniquely you.

If you’ve ever felt stuck staring at a blank page or felt like you were running out of steam trying to keep up with endless content demands, this book is for you. Let me show you how AI can be your secret weapon for smarter, faster, and more creative content marketing.

What is “AI That Sells” about?

When I started exploring AI tools like ChatGPT, I’ll be honest — I was skeptical. I have experience. How could a bunch of algorithms help me create content that felt human? How much time would I have to spend trying to adjust its outputs (responses)? Could it save me any time at all without sacrificing quality? 

Spoiler alert: it absolutely could, but figuring out how to get it to work quickly and efficiently wasn’t smooth sailing. So I put it in a book! AI That Sells is the guide I wish I’d had when I started using AI for content marketing — packed with lessons learned, mistakes made, and strategies that actually work for building a tailored, personalized content strategy.

The core of this book is simple: It’s about using AI to amplify your voice, not replace it. You know your audience, your brand, and your message better than anyone else. AI tools are just that — TOOLS that can help you do more, faster, without burning out. 

Think of it like having an intern who’s lightning-fast at brainstorming, outlining, and even rough drafting. The difference? You’re calling the shots and putting your personal touch on everything.

One of the biggest game-changers I discovered (and what I dive deep into in the book) is how to craft prompts that really get results. Early on, I’d type something vague like “write a blog post about marketing,” and the result? Total garbage. It wasn’t until I learned to be specific — giving AI clear context, goals, and even a tone to mimic — that things started to click.

Another key part of the book is teaching you how to make AI your partner in brainstorming and strategy. I can’t tell you how many times I’ve stared at a blank screen, desperate for an idea to strike, only to end up frustrated and stuck. But with ChatGPT, I started treating it like a brainstorming partner. I’d throw out half-baked ideas and get dozens of suggestions back in seconds. Sure, plenty of them were terrible (AI is far from perfect), but others sparked ideas I might never have thought of on my own. It’s a total creativity boost.

But here’s the thing: AI isn’t magic, and it’s not going to fix a bad content strategy. That’s why AI That Sells focuses on more than just tools — it’s about building a solid foundation. I walk you through how to define your audience, set clear goals, and create a content plan that AI can enhance, not derail. 

Because if you don’t have a strategy, AI will happily churn out a mountain of content that doesn’t actually help your business.

So, what is AI That Sells all about? It’s about saving you time, giving you fresh ideas, and making your content marketing smarter, not harder. And it’s about using powerful tools to develop, refine, and amplify your voice and vision and giving you time back that you and your creative team can use to focus on what really matters. Whether you’re a solopreneur juggling a million things, a creator trying to grow your audience, or a marketer looking for an edge, this book will show you how to make AI work for you. 

And hey, if it saves you from one more late-night panic session over deadlines, I’ll call that a win.

Why AI is such a powerful tool for content strategy

Let’s face it—content creation can feel like a never-ending hamster wheel. Blog posts, social media updates, email newsletters, SEO-optimized landing pages… it’s a lot. For years, I tried to keep up by working longer hours or squeezing in “creative bursts” between meetings. It wasn’t sustainable, and I realized something had to change. 

At first, I resisted bringing AI into my process. Honestly, I thought it was cheating, or worse, that it would churn out generic, soulless garbage that didn’t connect with anyone at all, much less my target audience. But then I hit a point where I just couldn’t keep up with the demands of my content calendar. So, I gave ChatGPT a try. And within a few hours of experimenting, I started to see the potential. 

AI wasn’t here to replace my creativity; it was going to enhance it.

Here’s the thing: AI isn’t just about writing faster (though that’s a huge perk). It’s about working smarter. Take brainstorming, for example. In the past, I’d spend hours trying to come up with fresh angles for a blog post, only to scrap most of them because they weren’t quite right. Now, I can pop a question like, “What are unique angles for a blog about content strategy?” into ChatGPT and get dozens of ideas in seconds. Some ideas are crap and some need tweaking, sure, but it’s like having an endless idea machine at your fingertips.

Another reason AI is a must-have in your strategy? SEO. Optimizing content for search engines used to feel like a chore…researching keywords, sprinkling them into the text, making sure everything flowed naturally. AI has simplified that for me in a big way. For instance, I can use AI to analyze popular questions around a keyword or generate optimized headlines that still feel human. It’s a massive time saver.

And then there’s the ability to repurpose content. Before using AI, I’d write a blog post and then let it sit there while I moved on to the next project. Now, I can use AI to turn that same blog into a week’s worth of social media posts, a podcast script, or even an email series. It’s helped me squeeze more value out of every piece I create, build more strategies for my clients, and it’s saved me a ton of stress.

But I’m going to say it again: AI isn’t perfect. I’ve had my share of frustrations, like when it spits out awkward phrasing or gets facts wrong. That’s why I always stress the importance of being the editor-in-chief of your content. AI can give you a strong starting point, but the final product still needs your touch to make it great. YOU need to make sure that your content is accurate, on-brand, and error-free. (If you need a checklist for that, I have one here!)

Key Takeaways from AI That Sells

When I sat down to write AI That Sells, my goal was to make it as practical and actionable as possible. I didn’t want another book that just talked about how cool AI is—I wanted something that left you with strategies you could use immediately. If I’ve done my job right, you’ll walk away from this book not just inspired but fully equipped to take your content marketing to the next level. Here are the biggest takeaways you can expect.

1. Mastering prompts: If there’s one thing that transformed how I use AI, it’s learning how to craft effective prompts. In the beginning, I’d type vague commands like, “Write a blog post about social media,” and end up with a mess of generic content that didn’t fit my voice or goals. Sound familiar? In AI That Sells, I break down exactly how to write prompts that get results. You’ll learn how to give AI clear instructions, set a tone, and even mimic your style. Think of it like teaching an assistant how to work with you instead of just dumping tasks on them.

2. Streamlining your content workflow: One of the best things about AI is how it speeds up the boring, repetitive parts of content creation. Outlining, drafting, keyword research—it’s all faster with tools like ChatGPT. But here’s the catch: you still need a workflow that makes sense. In the book, I share how to integrate AI into your process without letting it derail your strategy. You’ll discover tips for using AI to get unstuck when you’re out of ideas, draft faster without losing quality, and repurpose content like a pro.

3. Personalizing your brand voice: The internet is drowning in content. What sets you apart is your unique voice and perspective. AI can help you scale your efforts, but it’s up to you to make sure the content feels human. In AI That Sells, I show you how to tweak your AI-generated content to align with your brand’s personality.

4. Scaling without losing creativity: One of the myths I had to unlearn was that scaling means sacrificing creativity. It doesn’t. AI isn’t here to replace your creative spark—it’s here to make space for it. By handling the heavy lifting, like brainstorming or first drafts, AI frees you up to focus on refining ideas, adding personal touches, and experimenting with new formats. In the book, I share stories and examples of how I’ve used AI to create more content in less time while still keeping it fresh and original.

5. The importance of strategy first, tools second: This might be the most important takeaway: AI is just a tool. Without a solid content strategy, even the best AI-generated content won’t get you results. That’s why AI That Sells spends a lot of time on the fundamentals, like knowing your audience, setting goals, and creating a plan that aligns with your brand. AI can amplify a good strategy, but it can’t create one for you. This book will help you make sure you’ve got a strong foundation so AI can actually move the needle for your business.

In short, AI That Sells is about giving you the tools, tips, and confidence to use AI as a partner in your content marketing journey. You’ll learn how to work smarter, save time, and create content that resonates with your audience, all while staying true to your voice. Whether you’re a seasoned marketer or just dipping your toes into AI, there’s something here for you. I can’t wait for you to dive in and start seeing the results for yourself!

I wrote this book because I believe anyone can use AI to make their content marketing more effective and even, maybe, more fun. If you’re ready to take control of your content strategy and discover just how much AI can help, I’d love for you to join me on this adventure.

Grab your copy of AI That Sells, and let’s see what incredible things you’ll create! And if you feel like leaving a review, that would be amazing. I can’t wait to hear what you think!