It’s hard for creators to get noticed right now!
I keep hearing how frustrating it is to look around and feel like everyone who has access to the internet is hacking together some kind of heavy-handed marketing strategy. How annoyed people feel that generative AI tools are flooding the internet with cheap tricks and how much it feels like this is giving some brands an unfair advantage.
It’s not unfair! Everyone has access to these tools — they’re just not using them the right way.
But you could…
It’s true that the internet seems like it’s being flooded with AI-driven marketing gimmicks, but I’d argue that it’s not necessarily a bad thing. In the coming years, what will set you apart won’t be some gimmick or trick; it will be your voice and your vision.
I want to show you how to use the tools available right now to take some heavy lifting off your plate so you can focus on developing the most important part of your business — you!
There are so many tools available today, but too many creators not only don’t know how to use them, they don’t even know why they should! It’s like we’re standing right at the precipice just before the internet exploded, and there are throngs of wildly talented people standing in their shop windows loudly proclaiming that the internet is going to ruin their creative processes and their businesses and that they’ll never use it.
Guess what?
When you figure out how to use the internet to your advantage, you’re able to move faster, do more business, and efficiently connect with more customers than you ever did on your rented table in the local shop. You can reach more people, communicate with them in better ways, and wildly increase your potential for profits.
So, knowing what you know now, would you rather use the internet to improve your strategy and increase your profits, or would you rather stick with word of mouth, newspaper and radio ads, infomercials, and junk mail?
Nostalgia notwithstanding, the answer is pretty clear.
It’s true that generative AI tools give you the ability to throw massive amounts of content out into the world with almost no effort, but that’s not what AI Content Blueprint is about. I don’t want to help flood the market with cheap, lazy content and content marketing. That’s not in anyone’s best interest. Content strategy is an art, and it deserves to be done well.
My goal is to give you the tools you need to conquer the competition and give you back time to focus on your own unique voice and skills. Your voice and your perspective are things only you can bring to the table, and that’s powerful.
With generative AI by your side, you don’t have to feel like you’re pushing for success alone. These tools can be a creative partner or tireless, tough-skinned assistant that’s here to boost your ideas, help you nail SEO, and give you the tools to connect with your audience in ways that really hit home.
AI isn’t here to do the job for you; it’s here to make your life easier and your content better. It can streamline your workflow, spark fresh ideas, and open up new ways of thinking about your strategy.
How can AI help me with my content strategy?
Generative AI tools like ChatGPT can be used for a ton of tasks, including content creation, social media planning and posts, ad copy, emails, and customer service. Just some of the ways it can help you include:
- Content marketing: AI tools can generate ideas for content pieces to fill up your content calendar and help you brainstorm and research content topics and keywords, build strategies, and a lot more.
- Social media posts: AI can help you generate ideas for social media posts and suggest the ideal timing, platforms, hashtags, media, and more.
- Ad copy: Tools like ChatGPT can help you generate ideas and ad copy that aligns perfectly with your specifications and will resonate with your target audience. It can also help you look at timing, placement, and analyze what’s working for your competitors.
- Email marketing: Generative AI tools can generate email copy and subject lines that will improve your open and click-through rates.
- YouTube: Generative AI tools can generate images, video content ideas, titles, and descriptions.
- Customer service: AI can help you automate routine interactions and provide faster responses to questions.
You’re still going to have ugly rough drafts and “meh” moments, of course. They happen to everyone. But with AI-powered insights, you can turn these bumps into stepping stones. AI-powered tools can give you a glimpse into what’s connecting with your audience and what’s not and where you can tweak things for better results. Every time you rework or refine, you’re getting stronger, more skilled, and more in tune with what your audience craves.
Above everything else, know that your content matters. In a world overflowing with information, your voice can be the one that stands out. ChatGPT can help amplify your message, but it’s your passion and authenticity that truly resonate. Keep exploring, keep pushing, and enjoy the adventure.
If you’re looking for specific ways AI can help you streamline your content strategy and creation, visit AI Content Blueprint.
This post originally appeared on LinkedIn.
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